After some time ago only shows in the form of a teaser, Chevrolet finally officially introduced the latest generation Colorado ahead of the 32nd Bangkok International Motor Show 2011.
American car manufacturer has chosen Thailand as the location of the launch, because the country’s car market grew rapidly pickup.
Chevrolet Colorado Show Truck revealed at Bangkok Motor Show March 2011
“Thailand is a midsize pickup truck market in the world, making this country a perfect location to launch this latest Colorado,” said Martin Apfel, president of GM Thailand / Southesat Asia and Chevrolet Sales (Thailand).
Latest Colorado comes with a longer chassis and use the wheel drive system all-wheel-drive. For Colorado power source using the engine capacity of 2800 cc turbo diesel, new car is claimed to have a better torque with a maximum carrying capacity and improving drivability and fuel efficiency.
“Trucks have become part of Chevrolet’s 100-year history. The latest generation Chevrolet Colorado will reinforce the principles of expressive design, perfection in every aspect and the best capability, “said Susan Docherty, vice president of Sales, Marketing and aftersales Internarional GM Operation (GMIO).
Additional features of the Colorado is a dual-zone, digital climate control systems, and the latest infotainment technology. Colorado which will be exhibited at the BIMS is equipped with 7-inch LCD in the middle of the dashboard, which is equipped with navigation systems, internet access, music and hands-free.
“Pickup truck into an important instrument for the pulse of the economy of Thailand and all pickup truck owners (in Tahiland) was always proud of their vehicles. They used pickup trucks for personal and for business. Consumers like they always ask a lot of things, ranging from the powertrain and chassis to strong. Meka than that, Colorado will be the right answer to these questions, “said Brad Merkel, GM’s Global Vehicle Line executive.
