To make Audi luxury car can to compete with Mercy and BMW, Audi cut the Audi A6 sedan price for the 2012 model. Audi’s new prices are cheaper compared to about U.S. $ 3,900 Audi A6 model 2011 that is still outstanding, as reported automobilemag.
New Audi A6 is now priced starting at U.S. $ 42,275. That means it will make the Audi A6 sedan is cheaper than the same class as the BMW 5 series which sold U.S. $ 45,425 and Mercy 5 series which sold for U.S. $ 50,275. Sales of Audi A6 for this is less when compared with the two rival it. In 2010, BMW recorded sales of 39,488 units for the 5 Series, while Mercedes-Benz menjualan more than 60,000 units of the E-Class, while only sell as many 8675 Audi A6 units.
In addition to increasing sales figures, price reduction is believed will not make the brand Audi brand down. Even Audi is optimistic it will boost their image. With more and more people buy the A6, Audi hopes to get an informal marketing for models that are more expensive such as the A7 and A8. “People watch what car driven by individuals smart and rich. This is an important part of brand development,” said President Johan de Nysschen Audi America.
